According to a survey conducted by the market research company Ipsos, Greece ranked fifth as the best travel brand in 2020. 

The survey assessed the perceptions of consumers in 50 countries. For this survey, called the Anholt-Ipsos National Brand Index (NBI), from July 7 to August 31, 20,019 interviews were conducted online in 20 adult panel countries 18 years of age or older. Respondents were asked to rate 50 countries/regions, including exports, governance, culture, people, tourism, immigration, and investment. 

In the tourism category of the National Brand Index (NBI) in 2020, the top five countries are Italy and France, which are still at the top of the list compared to 2019. The United Kingdom rose from fourth place in 2019 to third place this year, while Spain dropped from third place last year to fourth place in 2020. 

Greece re-entered the top five for the first time since 2018, ranking fifth-replacing the United States. The NBI tourism category shows the level of consumer interest in a country and the attraction of natural and man-made tourist attractions. 

The survey was conducted in collaboration with Simon Anholt, a recognized national image leader. According to Anholt, this year’s NBI shows that the country’s images are unlikely to be affected by domestic factors, such as the level or level of a country’s management of the coronavirus (Covid-19) pandemic.