“Greek tourism is not a one-way street. It wasn’t either last year or the year before. In the middle of the pandemic, great efforts have been undertaken,” he remarked in an interview with SKAI television.
The favorable tourism stats in Greece, according to Kikilias, are a result of the efforts of hoteliers, transportation service providers, tourism professionals, airlines, and tour operators, as well as promotional and marketing efforts, as well as the sustainable tourist product on offer. Choose your route from over 2,500 destinations in 35 European countries with FlixBus!
He went on to mention two government efforts geared at marketing Greece as a winter and spring destination, the first of which will take place in November, December, and January, and the second in February and March, when many package vacations will be finished.
He explained that the goal is to promote city breaks and lesser-known areas in order to support hotel businesses that have been hit by the pandemic and boost year-round tourism.
The minister acknowledged that the summer dynamic was still strong, citing continuous cruise activity as well as bookings to Corfu, Athens, Crete, Thessaloniki, and Rhodes through November 16.
The current tourism strategy, according to Kikilias, focuses on four pillars: infrastructure, crisis management, service digitization, and training and upskilling.
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