Greece’s next step is to integrate the Greek wine experience into the overall tourism experience and enhance the country’s brand, said President of the National Tourism Organization of Greece (GNTO), Angela Gerekou. during the conference “The combination of wine tourism with other thematic forms of tourism” held in Amyntaio, northern Greece. Enjoyed this post? Never miss out on future posts by following us.
The event is part of the 2nd West Macedonian Wine Tourism Conference to be held this weekend.
Citing studies that address the importance of wine tourism and its contribution to the local economy and production, Gerekou urges winemakers in West Macedonia to exploit their ‘exclusive advantage’. uniqueness of the region and links wine tourism with a universe of authentic experiences’.
Gerekou says visitors are now looking to discover destinations that are unique but still authentic while providing year-round experiences that respect the environment and introduce visitors to nature, agriculture, folk art, cuisine and local culture. “Authentic experiences are in demand,” she added.
Gerekou went on to note that wine tourism options in Greece are part of GNTO’s ongoing promotional activities and added that in collaboration with the Ministry of Tourism, it will present its new promotional campaign. country for the winter aims to stimulate interest in places on the continent and in the mountains.
The three-day conference, following a similar event held in Santorini in July, was hosted by the Greek Ministry of Tourism, the GNTO and the West Macedonia region.
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