Bidding for Italian espresso began on Thursday to be included in the UNESCO-protected intangible world heritage product list.
The coalition protecting traditional Italian espresso coffee celebrated the first World Coffee Day.
In the process, it announced the birth of Espresso Coffee etiquette community.
The plan requires people to sign a petition on www.ritodelcaffe.it and contribute to the creation of an e-book that tells about personal experiences related to the ritual of drinking espresso every day.
According to the Italian Espresso Institute, the Italian espresso industry has a turnover of approximately 5 billion euros and has nearly 10,000 employees in Italy.
Perhaps not surprisingly, Italy ranks first in the world in terms of espresso production and consumption.