Greece launches campaign to promote tourism in Evia

Tourism experts on the Greek island of Evia have begun an online campaign to raise awareness and raise funds to rebuild their future after 5,000 hectares of woods and many of their businesses were destroyed in three days by fire.

 

Tourism stakeholders in Northern Evia are using the hashtag #Support_Tourism_VoriaEvia to encourage tourists to visit the island, which is Greece’s second largest, by providing suggestions and recommendations – via https://voriaevia.gr – in the area, including beaches, spas and natural springs, monasteries and sites, as well as a list of hotels and other forms of accommodation.

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Evia Hoteliers Association President Miltiades Chelmis expressed worry over the future of tourism on the northern part of the island, telling state radio ERT that the tourist season has passed, underlining the necessity for an immediate action plan to “rebuild the local tourism industry.”

 

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In addition to the government’s relief measures, Tourism Minister Harry Theoharis has proposed an additional 1 million euros in financial assistance, the creation of a 1.5 million euro targeted marketing campaign for the island, and the promotion of Evia at international tourism events through the Greek National Tourism Organization.

 

The tourism ministry has also proposed including Evia in its subsidized “Tourism for All” program in 2022, as well as the creation of an Evia Vocational Education and Training Institute (IEK) in the municipality of Istiaia – Edipsos, which would offer sponsored training programs open to tourism businesses.

 

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